What are cookies?
Cookies are small data files that are placed on your computer or mobile device when you visit a website or use an online service. For example, cookies allow us to identify you and remember your preferences to improve your experience when visiting our website. They also help us to display content that is relevant to your professional interests.
We use different types of cookies on our websites. These include the following:
Necessary cookies facilitate the operation of our websites. Without the use of these cookies, parts of our websites would not function properly. For example, we use required cookies to help us identify which visitors have recently logged in to access our membership area.
Analytical performance cookies
Analytical performance cookies allow us to monitor the performance of our websites and how users interact with them. These cookies provide us with information that allows us to improve our websites and services.
Functional cookies are used to help us remember your preferences on our websites and to authenticate your identity. For example, we use functional cookies to recognise and store your name and password on our websites.
If you use one of our websites that uses Macromedia Flash Player, a Flash cookie may be used. The purpose of using these cookies is to remember your Flash Player preferences and improve your browsing experience.
Behavioural Advertising Cookies
FLOGANZA may uses behavioural advertising cookies to serve you ads tailored to your interests when you visit our website or use another online service. Behavioural advertising cookies analyse information about your interests and internet activity and display advertisements to you on and off our network in accordance with your interests. Behavioural advertising is based on your internet activity over a period of time – so it is different from the advertising you see when you search for something online using a search engine (e.g. Google, Yahoo or Bing) or that may be shown to you on the website you visit at a particular time. An example of this would be: you are researching products and services about data centre virtualisation. If the data centre virtualisation vendor on our network is running an advertising campaign, we may show you the advertisements from one of their solutions when you browse the relevant sections on our websites.
Do Not Track (“DNT”)
DNT is a concept that has been promoted by regulatory agencies for the Internet industry, to allow Internet users to control the tracking of their online activity on websites through the use of browser settings. The World Wide Web Consortium has worked with industry groups, Internet browsers, technology companies and regulators to develop a DNT technology standard. To date, no standard has been adopted. As such, FLOGANZA does not generally respond to “do not track” signals.
How are cookies used for advertising purposes?
Cookies and other advertising technologies such as beacons, pixels and tags help us serve you ads that are relevant to your professional interests. They also help us provide you with aggregate reviews, research and reports for your advertisers, to understand and improve our services and to know when you have been shown content. Because your web browser may access advertisements and beacons directly from third-party ad network servers, these networks may see, process, or set third-party cookies as if you had accessed a web site from these networks. Advertisements displayed by FLOGANZA may also set third party cookies.
If you have signed up to our Services and one of our cookies on your device identifies you, your usage (e.g. your browsing behaviour) and log data (e.g. your IP address), we will associate this with your Membership Data. We also use collected third party data and data from your activities on our websites. If you do not delete these cookies from your browser, we will use this data to:
- Provide you with services, publications and information that may interest you;
- Provide you with interest-based advertisements that match your professional interests and responsibilities;
- to detect and protect you against fraud and other threats;
- to protect our users, members and partners.
Below is a list of the cookies that we use. We have tried to ensure this is complete and up to date, but if you think that we have missed a cookie or there is any discrepancy, please let us know.
- Cookie (Facebook): _fbp;
- Cookie (Google Analytics): _gat; _gid; _ga;
Google will use this information on our behalf for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage. In doing so, pseudonymous user profiles can be created from the processed data.
We only use Google Analytics with IP anonymisation activated. This means that the IP address of the user is shortened by Google within member states of the European Union or in other contracting states of the Agreement on the European Economic Area. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there.
The IP address transmitted by the user’s browser will not be merged with other data from Google. Users can prevent the storage of cookies by setting their browser software accordingly; users can also prevent the collection of the data generated by the cookie and related to their use of the online offer to Google as well as the processing of this data by Google by downloading and installing the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en .
For more information on Google’s use of data, settings and opt-out options, please visit the Google websites: https://www.google.com/intl/en/policies/privacy/partners (“Data use by Google when you use our partners’ websites or apps”), https://policies.google.com/technologies/ads (“Data use for advertising purposes”), https://adssettings.google.com/authenticated (“Manage the information Google uses to serve you ads”).
Furthermore, when using the Facebook Pixel, we use the additional function “extended matching” (data such as telephone numbers, e-mail addresses or Facebook IDs of users) to create target groups (“Custom Audiences” or “Look Alike Audiences”) which are transmitted to Facebook (encrypted). Further information on “advanced matching”: https://www.facebook.com/business/help/611774685654668) .
We also use the “Custom Audiences from File” procedure of the social network Facebook, Inc. In this case, the email addresses of the newsletter recipients are uploaded to Facebook. The upload process is encrypted. The upload is used solely to determine recipients of our Facebook ads. In this way, we want to ensure that the ads are only displayed to users who are interested in our information and services.
To prevent the collection of your data by means of the Facebook pixel on our website, please click the following link: Facebook opt-out Note: If you click the link, an “opt-out” cookie will be stored on your device. If you delete the cookies in this browser, then you must click the link again. Furthermore, the opt-out only applies within the browser you are using and only within our web domain where the link was clicked.
Facebook, Custom Audiences and Facebook marketing services
Within our online offer, the so-called “Facebook Pixel” of the social network Facebook, which is operated by Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA, or if you are a resident of the EU, Facebook Ireland Ltd, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland (“Facebook”), is used on the basis of our legitimate interests in the analysis, optimisation and economic operation of our online offer and for these purposes.
With the help of the Facebook pixel, it is possible for Facebook, on the one hand, to determine the visitors to our online offer as a target group for the display of advertisements (so-called “Facebook ads”). Accordingly, we use the Facebook pixel to display the Facebook ads placed by us only to those Facebook users who have also shown an interest in our online offer or who have certain characteristics (e.g. interests in certain topics or products determined on the basis of the websites visited) that we transmit to Facebook (so-called “Custom Audiences”). With the help of the Facebook pixel, we also want to ensure that our Facebook ads correspond to the potential interest of the users and do not have a harassing effect. With the help of the Facebook pixel, we can also track the effectiveness of the Facebook ads for statistical and market research purposes by seeing whether users were redirected to our website after clicking on a Facebook ad (so-called “conversion”).
The processing of the data by Facebook takes place within the framework of Facebook’s data use policy. Accordingly, general information on the display of Facebook ads, in Facebook’s data usage policy: https://www.facebook.com/policy.php. Specific information and details on the Facebook Pixel and how it works can be found in Facebook’s help section: https://www.facebook.com/business/help/651294705016616.
You can opt-out of the Facebook Pixel’s collection and use of your data to display Facebook Ads. To set which types of ads are displayed to you within Facebook, you can visit the page set up by Facebook and follow the instructions there on the settings for usage-based advertising: https://www.facebook.com/settings?tab=ads. The settings are platform independent, i.e. they are applied to all devices, such as desktop computers or mobile devices.
Browser: Internet Explorer | Chrome | Safari | Firefox | Opera
It may also be possible for you to set your browser not to accept cookies and to ask for your consent before a cookie is placed on your device. If you change your browser settings so that this prevents it from accepting all cookies, please note that this will affect the functionality of many of our websites.
Please also note that although Flash cookies are stored on your devices in a similar way to standard cookies, they are stored in different locations. Therefore, you cannot manage these cookies directly from your browser. For more information on how Flash cookies are managed, please refer to the Adobe website.
How can I prevent cookies or other tracking technologies and tracing of my data?
You can view and manage the cookies we set on this website at any time. You will still be shown advertisements, but they will not be tailored to your web preferences, usage patterns and professional interests. If you do not wish to receive cookies, you can also change your browser settings on your computer or other device.
Online behavioural advertising
You can prevent online behavioural advertising by changing your browser settings. The “Your Online Choice” page provided by the Internet Advertising Bureau (IAB) provides an easy way to opt out of behavioural advertising from any (or all) networks represented by the IAB.
Additional information about cookies can be found on the following websites:
Information Commissioners Office
Changes to this policy